Tutoring the World with Sarah Capewell
Essential resource for tutors and teachers aiming to scale into the international market.
Episodes

Monday Oct 07, 2024
017: Referrals - A Powerful Growth Tool
Monday Oct 07, 2024
Monday Oct 07, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
In this episode, Sarah talks about the importance of referrals. They are so important because when you meet a family you've been referred to, they already know how great you are!
Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Sep 30, 2024
016: Building Your Tutoring Brand
Monday Sep 30, 2024
Monday Sep 30, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
In this episode, Sarah provides tips to kickstart building your tutoring brand. There are so many businesses and so much noise out there, so you and your brand NEED to stand out!
Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Sep 23, 2024
015: The International Market : BIG Things to Consider
Monday Sep 23, 2024
Monday Sep 23, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
Curious about expanding your tutoring business internationally? In this episode, we dive into the key steps for going global, from finding your niche and understanding cultural differences to navigating time zones and legal considerations. You'll learn how to position yourself as a top tutor in the international market and get actionable insights to attract students worldwide. Tune in to hear how to successfully grow your tutoring career beyond borders!
Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Sep 16, 2024
014: Connecting with Chinese Families & offering Unmatched Value
Monday Sep 16, 2024
Monday Sep 16, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
We've touched specifically on the Chinese market several times during the shows so far. That's because it's SO IMPORTANT if you want to grow into the international market. This episode explains more about Chinese culture and what families generally want from a tutor.
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Sep 09, 2024
013: Education Services for the Elite : Understand your market
Monday Sep 09, 2024
Monday Sep 09, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
Meet Ed Borton, the driving force behind ESB Education & Family. With a rich background in elite private school education and a partnership with his wife Sabina, a former Norland Nanny, they've combined their expertise and networks to create a truly unique venture where they have a deep understanding of their target market.
This is an insightful chat with many key takeaways for you if you're looking to grow your own tutoring business.
ESB Website: https://www.esbconsulting.co.uk/
Instagram page: https://www.instagram.com/esbconsulting
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Sep 02, 2024
012: The Voice of Boarding Schools : The BSA (Part 2 of 2)
Monday Sep 02, 2024
Monday Sep 02, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
We've talked on past episodes about how amazing the BSA (Board Schools Association) are. During this episode, you'll hear Sarah's chat with Caroline Nixon who's the International and Membership Director.
This is an incredibly insightful conversation, and we've split it over two episodes. This is the second part; if you missed the first you can listen by following this link: [Caroline Nixon: Part One]
BSA Official website: https://www.boarding.org.uk/
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Aug 26, 2024
011: The Voice of Boarding Schools : The BSA (Part 1 of 2)
Monday Aug 26, 2024
Monday Aug 26, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
We've talked on past episodes about how amazing the BSA (Board Schools Association) are. During this episode, you'll hear Sarah's chat with Caroline Nixon who's the International and Membership Director.
This is an incredibly insightful conversation, and we've split it over two episodes. To hear the second part, please remember to listen to next week's release.
BSA Official website: https://www.boarding.org.uk/
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Aug 19, 2024
010: How Summer Schools can help your Tutoring Business
Monday Aug 19, 2024
Monday Aug 19, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
Have you considered how amazing Summer Schools can be for your business? During this episode Sarah explains how you can work with them, or alongside them to support your clients and grow your business, and gets specific around the attitude of the Chinese market to summer schools.
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Aug 12, 2024
009: Educational Agents : Your questions answered
Monday Aug 12, 2024
Monday Aug 12, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
Following on from Sarah's recent episode about Educational Agents, she's been getting questions! This episode answers some of the most common, such as "where do I find an agent?" and "how do I choose an agent?"
Here's the last episode, entitled "Educational Agents are Game Changers": https://tutoring-the-world.podbean.com/e/003-educational-agents-are-game-changers/
Here are links to the resources Sarah talks about during this episode...
Study Travel: https://tutoring-the-world.podbean.com/e/003-educational-agents-are-game-changers/
FELCA: https://www.felca.org/
BSA: https://www.boarding.org.uk/
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about

Monday Aug 05, 2024
008: Expectations of families in China : Extra insight is key
Monday Aug 05, 2024
Monday Aug 05, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
Local insight and information is essential when building trust with potential clients from China.
During this episode Sarah explains how she's achieved this in her tutoring business.
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about