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Episodes
21 hours ago
21 hours ago
In this inspiring episode of Tutoring The World, we dive deep into Lucy Spencer's transformative journey from a disillusioned classroom teacher to the founder of Proper Education Boutique, a pioneering tutoring company working with ultra-high-net-worth families and international clients.
Lucy shares her raw and honest story of transitioning from traditional education to creating a flexible, personalised tutoring approach. She reveals how she went from charging £15 per hour to building a successful business that was eventually acquired by the E-Teach group, all while maintaining her core mission of empowering students.
Key Highlights:
The realities of leaving classroom teaching and starting a tutoring business
Insights into working with ultra-high-net-worth families and family offices
The importance of global citizenship and holistic education
Practical advice for entrepreneurs on business growth and mindset
Listeners will be inspired by Lucy's core philosophy of trial and error, self-awareness, and continuous questioning. Whether you're an educator, tutor, or aspiring entrepreneur, this episode offers valuable insights into creating a meaningful educational business that goes beyond traditional boundaries.
To find out more about Aster Academy visit: https://www.aster.academy/
To find out more about Lucy Spencer visit: https://www.linkedin.com/in/privatetutor/
Monday Feb 17, 2025
Monday Feb 17, 2025
In this episode we look at the importance of social proof, and my top tips for pricing, marketing and story-telling. We'll look at how charging more, is actually the best way to get new clients.
Get your free guide: How to attract high paying clients end educational agents.
https://www.aster.academy/premium-tutors-guide-page
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Today I'm joined by Elise Conlon, Director of Admission, International and Domestic at private boarding school Moreton Hall in the Shropshire countryside. We talk about what it's really like in a UK boarding school for students whether attending as a UK resident or internationally.
Monday Jan 27, 2025
Monday Jan 27, 2025
What's your unique selling point?
In this week's episode we talk about using storytelling to build an authentic brand. Showing your clients the person behind the service gives a glimpse of your passion and encourages trust, emption and engagement.
Take a look at WHY you need. to use storytelling to promote your brand and HOW you should do it in the right way.
Monday Jan 20, 2025
Monday Jan 20, 2025
Having a robust marketing strategy for your international tutoring business is essential if you want to succeed. In this week's episode Sarah explores the best marketing practices to use to ensure you reach your ideal audience.
Don't make the mistake of diving in without fully understanding where your audience will be looking.
Monday Jan 13, 2025
Monday Jan 13, 2025
In this weeks episode Sarah dives into 2 essential concepts for working successfully in the Chinese market: Relationship building and mutual respect. 2025 Is the year of the snake and acknowledging this can make a positive impression. Grab a coffee and let's take a look at how we can navigate these concepts with ease
Tuesday Nov 26, 2024
Tuesday Nov 26, 2024
In this episode, Sarah explores the common questions Chinese families ask when selecting UK boarding schools for their children, the appeal of single-sex education, academic excellence, and cultural expectations.
Learn about the critical factors that influence their decisions, from academic track records to extracurricular activities, and how tutors can support students during this important transition.
Please Follow or Subscribe so you're notified as soon as new episodes become available.
Find out how Aster Academy can help your tutoring business break in to the international market: https://www.aster.academy/
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about
Monday Oct 21, 2024
Monday Oct 21, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
We've spoken previously about how important International Agents are to your tutoring business. During this episode Sarah discusses 3 BIG TIPS to help you build rapport with, and be attractive to top international agents.
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about
Monday Oct 14, 2024
Monday Oct 14, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
In this episode, Sarah is joined by Sumantha McMahon, she's built a great brand on LinkedIn and today she shares some of her secrets and why you should NOT slack on LinkedIn.
Connect with Sumantha: https://www.linkedin.com/in/sumanthamcmahon/?originalSubdomain=uk
Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about
Monday Oct 07, 2024
Monday Oct 07, 2024
If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
In this episode, Sarah talks about the importance of referrals. They are so important because when you meet a family you've been referred to, they already know how great you are!
Get the tools to start working the international market: Join The Global Tutors' Collective here: https://www.aster.academy/gtc-september-offer
Please Follow or Subscribe so you're notified as soon as new episodes become available.
More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about